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A workshop for mental health professionals to write strategic and engaging website content that connects with their ideal clients.
This workshop is for you if...
You are just getting started or revamping your practice website...
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writing anything, let alone about yourself, is terrifying and frustrating...
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you don't know what to write, how to write it, or where to put it.
AND...
BUT...
Writing about yourself, your practice, and your therapeutic approach can feel vulnerable, daunting, or downright frustrating!
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Add the pressure of "getting it perfect" and you have a recipe for procrastination or copycat-ing.
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This Write Your Website workshop will focus on writing the most important page on your website - Your About Page - and give you the tools you need to write in your voice and clearly communicate with your prospective clients.
In this workshop we will cover
Presented by Danielle Cotter, MA LMFT PMH-C
Fellow Therapist & Copywriter
Hello fellow healers and professionals. I'm Danielle, a multipassionate licensed therapist and writer (among other things). I craft original and thought-provoking written content for mental health & wellness companies, non-profit organizations, holistic entrepreneurs, and the occasional publication if I am feeling fancy.
My passion is to teach other professionals the power of storytelling and how to craft their unique message to the world.
Workshop Takeaways
FINISHED ABOUT PAGE
A well-written About page for your website, ready to upload and use.
DIGITAL WORKBOOK
Overview of the About page strategy​
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Writing style and tone of voice sheet
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Templates to help you write your About page
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On-page SEO checklist to make sure your About page is visible on Google
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Writing exercises for your other key website pages
SUPPORT
A supportive network to help your ongoing website writing
Workshop Breakdown
Plan Your Strategy
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Review copywriting and mental health marketing concepts
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Map the "buyers journey"
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Identify the goal of your About page
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Develop your writing style and tone of voice
Get Clear
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Develop Your Practice Purpose and Client Niche
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Define your passion and purpose
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Define your ideal client
Write the Frame
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Outline your About page
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Small group and instructor feedback
Write Your About page
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Write Your About Page 1st draft
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Small group and instructor feedback
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Write Your About Page final draft
Lindsey Peterson, Therapist & Coach
Working with Danielle has been amazing. I'm one of those people who have so many ideas and Danielle helped me to condense and be clear in what I was trying to say.
