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Image by Christin Hume


For Therapists & Wellness Professionals

Write a genuine and engaging About Page for your website that connects with the clients you want to serve. 

Virtual Workshop - $99
Friday, April 8th 9am-230pm

A workshop for mental health professionals to write strategic and engaging website content that connects with their ideal clients. 

This workshop is for you if...

You are just getting started or revamping your practice website...


writing anything, let alone about yourself, is terrifying and frustrating...


you don't know what to write, how to write it, or where to put it.




Writing about yourself, your practice, and your therapeutic approach can feel vulnerable, daunting, or downright frustrating!

Add the pressure of "getting it perfect" and you have a recipe for procrastination or copycat-ing. 

This Write Your Website workshop will focus on writing the most important page on your website - Your About Page - and give you the tools you need to write in your voice and clearly communicate with your prospective clients. 

Image by Content Pixie

In this workshop we will cover


Presented by Danielle Cotter, MA LMFT PMH-C
Fellow Therapist & Copywriter 

Hello fellow healers and professionals. I'm Danielle, a multipassionate licensed therapist and writer (among other things). I craft original and thought-provoking written content for mental health & wellness companies, non-profit organizations, holistic entrepreneurs, and the occasional publication if I am feeling fancy. 

My passion is to teach other professionals the power of storytelling and how to craft their unique message to the world. 

Workshop Takeaways


A well-written About page for your website, ready to upload and use.


Overview of the About page strategy​

Writing style and tone of voice sheet

Templates to help you write your About page

On-page SEO checklist to make sure your About page is visible on Google

Writing exercises for your other key website pages


A supportive network to help your ongoing website writing

Workshop Breakdown

Image by NeONBRAND

Plan Your Strategy 

  • Review copywriting and mental health marketing concepts

  • Map the "buyers journey"

  • Identify the goal of your About page

  • Develop your writing style and tone of voice 

Get Clear

  • Develop Your Practice Purpose and Client Niche

  • Define your passion and purpose

  • Define your ideal client 

Write the Frame

  • Outline your About page

  • Small group and instructor feedback

Write Your About page 

  • Write Your About Page 1st draft

  • Small group and instructor feedback

  • Write Your About Page final draft


Lindsey Peterson, Therapist & Coach

Working with Danielle has been amazing. I'm one of those people who have so many ideas and Danielle helped me to condense and be clear in what I was trying to say.

Virtual Conference

Virtual Workshop - $99
Friday, April 8 9am-230pm

Once you register, you will get an email with all the deets + your digital workbook!

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