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Creating an amazing website for your wellness business can be a daunting task, indeed. You know you need a website to grow your business, but you may feel overwhelmed with all the options that are out there. Color palettes, fonts, images, platforms, CMS, SEO, KPI flood your brain and you give up or settle for a less than stellar website design.
Luckily website design isn't as hard as one may think! You can build a captivating website easily by keeping the below tips at the forefront.
Decide on Your Goal
Before you begin your design process, develop goals for your website. Building a website without understanding what the website will do for your business is like traveling without a destination. One wanders but never really arrives. What is it that your business really needs right now and how can your website help you get there? If you are just starting out, you are probably looking for clients so you can make money. Your business goal may be, "secure five paying clients by the end of the year." To achieve this, your website's goal may be to "convert website visitor to paying client 20% of the time." Your focus for website design would be to beef up your SEO, have well-organized and user friendly content, and use effective calls to action.
Creating goals for your website can be challenging. You didn't go to school for IT or graphic design! Seeing examples of website goals can help you start the process of setting goals so you don't get overwhelmed.
Pay Attention to Flow
Your home page is like the epicenter of your website. It will help your audience navigate to the most important pages within your website. Therefore, you need to consider how the eye of your visitor will naturally flow from a heading - to descriptive text - to image - to call to action. You can follow a visual hierarchy to make the layout of each page flow easily.
Centralize Value
You want the most important piece of content on any of your pages to be of central focus. The value you give your prospective client, or your call to action (depending on your goal), are typically the most powerful ways to help visitors know how they can benefit from your services and how they can get in touch with you. Make the heading stand out with color contrast, larger font, and images that relate to your call to action.
Less is More
Your website can be designed to meet the needs of your customers, as well as reflect your personality and/or the company's brand. However, website pages can easily overwhelm the reader and increase the likelihood of them bouncing off your website. There are 2 key ways that minimizing "flare" can be a good thing for your website design.
Visual Complexity - A visitor to your website can only handle one piece of it at a time. Therefore, a website that is too "busy" in the name of being creative, can backfire. You will want to keep your overall format simple and balanced between white space and images or colors.
Content - Business owners love to share their company's story and explain the "why" behind their passion. A website is typically more successful when the content of their website is clear, concise, and powerful. Don't worry though! You can always start a blog and talk about all the amazing things you do!
Use Your Photos
Images should relate to the content you are sharing. Images have more success when they depict people instead of inanimate objects. Use images that are actually of you! They do not have to be visually complex or even professionally done. One to two images per page is really all you need.
When you sit down to finally design your website, make sure you take space to relax before you start. If you notice yourself getting tense or frustrated, take a break, take care of yourself, and come back to it when you are ready